Friday, 24 October 2014

Oscar de la Renta: The Fashion Maker

“If my life were to end now … I would have no regrets. I’ve lived every day to the fullest and I’ve had a marvellous time. I’ve tried to be nice to people I care about and ignore the ones I don’t. I enjoy what I’ve done.”


Spread in The Fashion Makers by Barbra Walz and Bernadine Morris

Understandably, the death of the designer Oscar de la Renta early this week resulted in a huge number of tributes. One - frustratingly I can't remember which - used the quote taken from the book The Fashion Makers, which described what de la Renta said on his 40th birthday.

It sent me back to the book to see if the way he was talked about in the late 1970s was any different to the way he was discussed his week. And – pleasingly – the answer is no. The profile reveals the same charming Oscar, who enjoys the company of “people with a tremendous commitment to life” and making beautiful clothes for women in the spotlight (although while contemporary articles mention the likes of Oprah Winfrey, Sarah Jessica Parker and Amal Clooney, The Fashion Makers goes for Nancy Kissinger, Pat Buckley, Lee Radziwill and Babe Paley). The verdict of the author, Bernadine Morris, that “fashion has been good to him, and he’s made his mark on it, turning out clothes that are usually outrageously feminine and flattering,” could have been taken from 2014 as easily as 1978.

Spread in The Fashion Makers by Barbra Walz and Bernadine Morris

When I wrote about this book before, I commented on the mix of old meets new designers in the book. Looking at the other names from the book that are still known and operating today, de la Renta seems to stand apart again, distinct from the preppy empires of Calvin Klein and Ralph Lauren or the soft, strong, body aware fashions of Diane von Furstenberg and Donna Karan.

“Being well dressed hasn’t must to do with having good clothes,” he states in the piece. “It’s a question of good balance and good common sense, a knowledge of who you are and what you are. There are many kinds of taste. The rules that apply to one person do not hold true for another.”

As much as talking about how to decide what to wear, in that simple piece of advice Oscar de la Renta summarises the design philosophy that maintained the desirability of his clothes for over forty years: know yourself and stay true to your style.

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