I'd read issues one and two of Betty online, admired their style, and wanted to see how it worked physically. It's every bit as pretty in the flesh.
Their real strength is in the fashion pages: if you like the look of blogs like Wish Wish Wish and Wayward Daughter, Betty's sweet style is sure to appeal. There's also interviews with people like Emma Block, Elizabeth Lau and Donna Wilson, leading to a slight (66 pages) but focused magazine - you can perfectly picture a Betty kind of girl (and not just in the Clueless definition of a 'Betty').
If I was a few years longer, I'd probably want the Betty girls to be my best friends.
I heard about Lionheart magazine from no other than Pat Albeck when I interviewed her for issue 7 of Oh Comely, and had been curiously following its progress via its blog ever since. The magazine is the work/passion of one writer, Helen Martin, and I'm full of admiration for all the love she has poured into its pages, and the sheer amount of work it must have taken to produce this publication. It's a slightly older and more word heavy magazine than Betty which features interviews with people like Pat, Bleubird's Miss James Kicinski and Emma Block (again) alongside beautiful illustrations. The first issue has the theme of Bravery - if you start your own magazine that's a pretty apt theme - but is packed full of different ideas. I'll be really interested in seeing how these all settle down and how the magazine finds its voice (or should that be roar?) in future issues.
Both magazines share an interest in fashion and design, illustration, cooking and crafting. I really like the way the varied nature of blogs seems to be influencing the subject matter of these magazines and result in things made by women for women to read that don't involve diets, sex and celebrities. And endpapers. I'm not sure if endpapers is the correct terminology for magazines, but the printed inside covers of both these magazines are beautiful. You don't get that with Cosmopolitan.